Lobster Roll news

Lobster Rolls are an On-Trend Premium Sandwich Option

By Maeve Webster

  The lobster roll has appeared on 50% more menus in a four-year period according to Datassential's MenuTrends database, no doubt due in large part to plummeting lobster prices. It appears frequently at chef casual seafood shacks and fine dining seafood operators as a lunch or less expensive – comparatively speaking – menu option. Fast casual operators have adopted the lobster roll as a “new” premium sandwich option. Both Panera Bread and Au Bon Pain have added lobster rolls (or lobster roll-inspired sandwiches featuring a seafood mix) to the menu.

Whale of a Tail 4 Colossal tails
Price: 189.00
Our Maine/Canadian lobster tails and rolls 
are more sweet and tender than any warm-water tail.

As for the “correct” way to prepare lobster rolls? That depends on who you talk to and where they hail from. Areas of debate: mayo, butter or both; claw, knuckle or tail meat? Celery, lettuce or neither? The only thing most lobster roll fanatics can agree on is a well toasted, flat-sided, split-top bun. Read more